BMW 7 SERIES LAUNCH

With the launch of iDrive, this BMW 7 Series campaign had the highest dealer satisfaction scores of any BMW campaign.  

We positioned one of the premier automobiles in the world by focusing not on the automobile, but on the driver.

Focus

BMW 3 SERIES LAUNCH

The BMW 3 series launch sold more units in the first quarter than any other launch in BMW history.  

BMW drivers told us that the individual unique moments in a drive mattered more than the drive in its entirety.  

So that’s what we focused on and it worked.

Moments