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Eric Lachter
Global VP Marketing
iShares
iShares is an Exchange Traded Fund (ETF) and is owned by BlackRock, the world's largest asset manager. For this campaign we showed actual innovative ideas that you could invest in via iShares. A bullet train in China, a pill Ed Burns swallows to check that your insides are healthy, a wind farm on the North Sea of Norway and many more. Cool campaign that used real stories to bring life to a lesser known financial product.